Florence has trained both generic and brand specific philosophies, understanding the wide range of treatment modalities, and their place in the industry.
With experience in owning and operating clinics, through to paramedical technical experience in the post operative care of burns survivors and plastic surgery patients and the formulation of skin care products, Florence is a uniquely talented industry practitioner who intimately knows her subject and is passionate about continually raising the standards of professional beauty therapy and skin care.
Florence has spent the last 30 years continually educating herself in all aspects of professional skin care, passing on her knowledge through acclaimed training courses and publications.
Florence has written hundreds of technical papers and manuals covering many aspects of paramedical skin treatment, and has published a number of industry related documents in both print and web
media. Her research is ongoing; with beauty industry topical subjects being presented on her own on-line web magazine, Beautymagonline.com
In 2004, Florence published the ground breaking book "Advanced Skin Analysis", a text now read by professional skin care therapists and aesthetic tutors in 16 countries worldwide.
Praise for Florence's philosophy, content and delivery has been high, with one training provider declaring the book "the most significant skin treatment therapy related book in a decade"
Florence is a sought after presenter of technical maters pertaining to skin treatment therapy, and travels internationally sharing her knowledge with individuals and groups who believe the future of professional skin care lies with a scientific foundation.
One of Florence's personal career highlights was an invitation to speak at Hong Kong's Asia Beauty 95', where she presented the summary of her groundbreaking thesis " Linking product composition to skin structure and function" to her peers.
